Collaboration items with hat select shop "OVERRIDE" will be released from Wednesday, July 14th.
Also, from the same day, CLOUDY's POP-UP STORE will be held at OVERRIDE Jingumae and OVERRIDE Minamihorie. In addition to collaboration items, some CLOUDY original items will be available.
In this collaboration, we will produce 4 types of headwear items with impressive energetic patterns such as scrunchie and mask sets that are perfect for the coming season, and raffia hats.
For each item, two textbooks will be delivered to children in Ghana through the certified NPO Dooooooooo. There is a shortage of teaching materials in Ghanaian schools, and the current situation is that three students are using one textbook until it is worn out. With this collaboration, it will be possible to provide more than 700 textbooks in total, and the action of customers purchasing hats will be a step to support the future of children in Ghana.
All products have a patch that reads "2 TEXT BOOKS FOR AFRICA" in order to convey this initiative to customers who pick up the products in an easy-to-understand manner.
With the rebranding of 2020, OVERRIDE is making hats that deliver new “suits” to all people regardless of age, gender, or nationality, with the keyword “OR = or”.
I hope that this collaboration will be an opportunity for people to realize new options that they can do for the world and for the people around them.
On the OVERRIDE website, a dialogue between OVERRIDE MD Mr. Kobayashi and CLOUDY CEO Douya is available. Please take a look.
https://overridehat.com/journa...
Available stores: OVERRIDE・OVERRIDE ONLINE STORE nationwide
Also, from the same day, CLOUDY's POP-UP STORE will be held at OVERRIDE Jingumae and OVERRIDE Minamihorie. In addition to collaboration items, some CLOUDY original items will be available.
In this collaboration, we will produce 4 types of headwear items with impressive energetic patterns such as scrunchie and mask sets that are perfect for the coming season, and raffia hats.
For each item, two textbooks will be delivered to children in Ghana through the certified NPO Dooooooooo. There is a shortage of teaching materials in Ghanaian schools, and the current situation is that three students are using one textbook until it is worn out. With this collaboration, it will be possible to provide more than 700 textbooks in total, and the action of customers purchasing hats will be a step to support the future of children in Ghana.
All products have a patch that reads "2 TEXT BOOKS FOR AFRICA" in order to convey this initiative to customers who pick up the products in an easy-to-understand manner.
With the rebranding of 2020, OVERRIDE is making hats that deliver new “suits” to all people regardless of age, gender, or nationality, with the keyword “OR = or”.
I hope that this collaboration will be an opportunity for people to realize new options that they can do for the world and for the people around them.
On the OVERRIDE website, a dialogue between OVERRIDE MD Mr. Kobayashi and CLOUDY CEO Douya is available. Please take a look.
https://overridehat.com/journa...
Available stores: OVERRIDE・OVERRIDE ONLINE STORE nationwide